Below you’ll find some of our recent case studies.


Michelle Marks, Colour Analyst: Social Media

Sophie began working with London-based Michelle in the summer of 2024, with the aim being to drive new customers through social media.

Work

  • Content strategy for TikTok and Instagram

  • Content ideation

  • Filming and content days

  • Editing

  • Account management

Results

  • 120% increase in impressions

  • 160% increase in profile visits

  • 247% increase in external link taps to Michelle’s website

  • Enquiries for bookings through social media, leveraging Instagram and TikTok platforms as a customer generation tool

Yorkshire Housing logo

Yorkshire Housing - PR & Comms Support

When Yorkshire Housing was recruiting within the PR & Campaigns team, Sophie stepped in to support in the meantime. This included writing articles, features, interviewing and supporting projects.

How was your experience working with Sophie?

Sophie is great to work with. She's an excellent copywriter and communicator, and brought a wealth of knowledge to our team. She understands the media landscape, both in print and digital, really well and how it can help promote the work we do.”

Would you recommend Sophie’s digital marketing services?

I'd highly recommend Sophie. She has a wealth of knowledge and understands the media landscape, both in print and digital, and how it can help promote the work we do. She works to a high standard and always gets things done.”

— Michael Foster ACIM, PR and Campaigns Lead at Yorkshire Housing, on working with Sophie from Hiedra Marketing


*Image by photographer Fay Summerfield. Photo taken at content day shoot, where Sophie focused on gaining and creating social media content.

CC-Cashmere: Social Media

When building her luxury brand, Sophie started working with founder Carina Cyril-Kleinlugtebeld on numerous digital marketing tasks including a marketing strategy, branding, email newsletters, social media content creation and more.

How was your experience working with Sophie?

“My experience working with Sophie was exceptional. Sophie is extremely professional, easy to work with and knowledgable in luxury fashion. I will not hesitate to work with her again.”

Would you recommend Sophie’s digital marketing services?

“Yes. She is polite and hard working. As a start-up, she appreciates the needs of the industry. She completes work on time and with great attention to detail.”

— Founder of CC-Cashmere, Carina Cyril-Kleinlugtebeld on working with Sophie from Hiedra Marketing